Welcome to Istria, a breathtaking peninsula celebrated as one of the world's premier gourmet destinations. Steeped in history, Istria has long been hailed for its extraordinary offerings, boasting exquisite food, renowned wines, and the golden treasures of its earth, affectionately known as truffles.

Istria is a captivating blend of diverse cultures, creating a harmonious fusion that permeates every aspect of the peninsula, particularly in its vibrant gastro scene. More than just a destination, Istria is a land defined by its warm, generous, and laid-back people, deeply rooted in their traditions and culture. A visit to Istria is a sensory journey that captivates you from the very first sight, touch, and taste, leaving an indelible mark on your heart.

This enchanting region is more than its culinary delights; it is an ecoregion where local communities cherish and preserve the delicate Mediterranean environment and pristine nature. These natural wonders form the foundation for exceptional food, wine, and olive oil production, contributing to the unparalleled beauty of Istria.

For the past 30 years, local producers have invested in education and modern technologies while honouring the secrets of tradition. The result is a top-quality gastro destination, where tradition and innovation coalesce to provide an unparalleled culinary experience.

Istra is:

Ecoregion
The fragile Mediterranean environment and pristine nature are well respected and preserved by the local communities. It provides the fundament for phenomenal food, wine and oil production and gives the uniqueness of Istra's natural beauty.

Exclusivity
Offering limited-edition products, ensuring freshness, exclusivity, and honesty. Practically everything in our online store is a limited edition. There's no mass market, mass production, unlimited quantities. We bring it fresh, exclusive and honest. You get only what is available.

Tradition and quality
Blending centuries of tradition with modern technologies for a top-quality gastro destination. For the past 30 years, many local producers invested in education and modern technologies, combining them with the secrets of tradition. As a result, we have a top-quality gastro destination.

Local production 
Supporting family-owned businesses, delivering products filled with love, passion, and a commitment to sustainability. All the products in our store are locally made, and family-owned. This means the best you can get as it is filled with love and passion, while at the same time you know it is environmentally friendly and sustainable.

Love
Istria is Love, a harmonious blend of nature's embrace, the warmth of its people, and the rich tapestry of the Adriatic Sea. Each wave that kisses the shore, every rustle of leaves in the pristine forests, and the laughter of locals weaving through ancient streets—weaves a symphony of love that echoes throughout the peninsula. Feel the love in the gentle caress of Istria's sea breeze, taste it in the sun-kissed olive oils and wines, and experience it in the vibrant local markets. Istria's love is woven into the fabric of every stone, whispered in the melodies of the Adriatic, and celebrated in the traditions passed down through generations.